CONCEPT – An Open Letter to the House of Dior: EXTRRNAL CONCEPT Introducing “The Wicker Witch’s Poison Apple” CONCEPT
Dear House of Dior,
I am Jade Ann Byrne, a proud Californian with deep roots in agriculture and a lifelong admirer of Dior. From my earliest days, lying among wildflowers in meadows, I’ve been enveloped by the natural scents of almond blossoms, red Los Angeles geraniums, and the sweet allure of boysenberries. These experiences have shaped my appreciation for fragrances that tell a story, evoke emotion, and capture the essence of one’s surroundings.
Concept: “The Wicker Witch’s Poison Apple”
In anticipation of the 2028 Olympics in Los Angeles, I propose a fragrance that embodies the spirit of modern femininity—bold, enigmatic, and unapologetically authentic. “The Wicker Witch’s Poison Apple” is a scent that reflects the duality of contemporary women: embracing both strength and vulnerability, tradition and rebellion.
Fragrance Profile:
• Top Notes:
• Boysenberry: A tribute to California’s rich agricultural heritage, offering a sweet yet tart introduction that captivates the senses.
• Almond Blossom: Symbolizing purity and renewal, it provides a delicate floral nuance that seamlessly blends with the fruitiness.
• Heart Notes:
• Red Los Angeles Geranium: Infusing a vibrant, slightly spicy floral heart, paying homage to the iconic blooms that dot the Californian landscape.
• Morton’s Salted Mexican Vanilla Bean: Adding depth and warmth, this note introduces a creamy, exotic sweetness with a hint of salinity, reflecting the diverse cultural tapestry of Los Angeles.
• Base Notes:
• Smoked Cedarwood: Grounding the fragrance with a woody, smoky essence, evoking the resilience and strength inherent in the modern woman.
• Soft Musk: Leaving a lingering, sensual trail that embodies the enigmatic allure of “The Wicker Witch.”
Packaging and Design:
The bottle design would draw inspiration from the concept of the “poison apple,” featuring a sleek, deep crimson glass apple with subtle wicker-like laser etchings, symbolizing the intertwining of nature and mystique. The cap could resemble a wood stem with green leaf adding an organic touch that reflects the agricultural roots of the fragrance’s inspiration.
Marketing and Launch Strategy:
A Visionary Campaign for “The Wicker Witch’s Poison Apple”
With the global spotlight on Los Angeles during the 2028 Olympics, the launch of “The Wicker Witch’s Poison Apple” by Dior would be an unparalleled opportunity to captivate an international audience while celebrating the spirit of California. This campaign would be more than a fragrance promotion—it would be a cultural movement that embraces the bold, diverse, and authentic voices of the Golden State.
The Core Message: “Poison”
The word “Poison” would serve as the heart of the campaign—a singular, provocative word spoken by real Californians from all walks of life. Each frame would feature individuals from across California’s 58 counties, holding the iconic crimson apple-shaped bottle, sharing their reactions, and embodying the multifaceted nature of the fragrance.
• Diverse Representation: From almond farmers in the Central Valley to surfers in Santa Cruz, tech innovators in Silicon Valley, and artists in Los Angeles, this campaign would showcase California’s unparalleled diversity.
• Cultural Linguistics: Participants would say the word “Poison” in their native languages, reflecting the rich tapestry of California’s global roots—Spanish, Tagalog, Mandarin, Farsi, Indigenous languages, and more—underscoring the universal allure of Dior.
The Visuals: Capturing California’s Soul
The campaign would spotlight iconic Californian backdrops, blending natural and urban landscapes to reflect the duality of the fragrance:
1. Almond Orchards in Bloom: A serene, ethereal setting symbolizing purity and the fragrance’s floral heart notes.
2. Los Angeles Geranium Fields: A vibrant explosion of red, representing passion and individuality.
3. Boysenberry Vineyards: A nod to California’s agricultural heritage, connecting sweetness to the fragrance’s opening notes.
4. Urban Los Angeles Skylines: A modern, cosmopolitan edge showcasing the glamour and sophistication of the city.
5. California’s Beaches: Surfboards and sunsets highlighting the warmth, freedom, and sensuality of the fragrance.
Authenticity Through Real Reactions
The campaign would center on action shots of participants experiencing the fragrance for the first time. Each frame would capture:
• The moment the bottle is misted—raw, unscripted, and genuine reactions.
• Emotions unveiled: Surprise, delight, empowerment, and seduction.
• The models interacting with the bottle: holding it, admiring its intricate wicker-like design, or applying the fragrance in iconic Californian settings.
These moments would create a visceral connection between the viewer and the fragrance, emphasizing its authenticity and universal appeal.
Boots-on-the-Ground Viral Warm-Up Campaign
Before the official launch, a grassroots “Poison Movement” would sweep across California, collecting stories, faces, and voices that reflect the state’s true essence. Dior’s team would travel to every county, engaging with communities to spotlight real Californians:
• Pop-Up Dior Studios: Mobile pop-ups where locals can interact with the fragrance, share their reactions, and be part of the campaign.
• Digital and Social Integration: Participants’ clips and photos would be featured in real-time across Dior’s platforms, creating an inclusive, ever-evolving mosaic of California.
• Local Collaborations: Partnering with California artists, influencers, and cultural leaders to amplify the campaign and ensure it resonates deeply within each community.
Global Resonance Through Local Connection
By grounding the campaign in California’s rich cultural diversity and natural beauty, “The Wicker Witch’s Poison Apple” would transcend the traditional fragrance ad. It would become a celebration of identity, duality, and empowerment, mirroring the spirit of the fragrance itself. With the 2028 Olympics bringing the world’s attention to Los Angeles, this campaign would position Dior as not just a luxury brand but a cultural leader embracing authenticity and inclusivity.
One word. One fragrance. One message.
Poison.
And the world will remember it.
Why This Collaboration?
“The Wicker Witch’s Poison Apple” is more than a fragrance; it’s a narrative—a love letter to the complexities of modern womanhood, the landscapes that inspire it, and the people who shape its essence. It is a tribute to the duality of the women who embody both strength and softness, mystery and light, tradition and rebellion. This fragrance isn’t just something to wear; it is something to live, breathe, and carry as a talisman of empowerment.
It is a celebration of California, the land that built me and shaped my identity—a state where wild almond blossoms meet sprawling city skylines, where the sweet tang of boysenberries mingles with the salty coastal breeze, and where diversity isn’t just celebrated but lived. California is not just a backdrop; it is a muse, a home, and a reflection of the women who will wear this scent—resilient, creative, bold, and endlessly evolving.
In creating “The Wicker Witch’s Poison Apple,” I envision crafting not just a fragrance but a cultural moment—a sensory experience that honors every step of the journey: the farmer cultivating the almond orchards, the artisan designing the bottle, and the woman who sprays it on her skin, ready to conquer the world. It is a blend of luxury and authenticity, rooted in the belief that beauty should feel personal and powerful.
This collaboration would marry Dior’s unmatched heritage of elegance and innovation with the spirit of California’s forward-thinking ingenuity. Together, we would craft a scent as timeless and captivating as the women who will wear it—women who embrace their shadows as well as their light, who navigate the world with unapologetic authenticity, and who see fragrance as more than adornment but as an extension of their identity.
I invite the House of Dior to embark on this journey with me—a journey of artistry, innovation, and storytelling. Let’s create a fragrance that doesn’t just honor modern womanhood but redefines it. Let’s bottle the magic of complexity, contrast, and courage. Let’s make history.
Yours sincerely,
Jade Ann Byrne
Agricultural Enthusiast, Dior Aficionado, and Advocate for Modern Femininity
Une Lettre Ouverte à la Maison Dior : Présentation de “La Pomme Empoisonnée de la Sorcière en Osier”
6 janvier 2025, Jade Ann Byrne (Paladin Jade)
0 commentaires – 1 catégorie
Chère Maison Dior,
Je suis Jade Ann Byrne, une Californienne fière de ses racines agricoles et une admiratrice de Dior depuis toujours. Depuis mes premiers jours, allongée parmi les fleurs sauvages dans les prairies, j’ai été enveloppée par les parfums naturels des fleurs d’amandier, des géraniums rouges de Los Angeles et de l’attrait sucré des mûres de boysen. Ces expériences ont façonné mon appréciation pour les parfums qui racontent une histoire, évoquent une émotion et capturent l’essence des paysages qui nous entourent.
Concept : “La Pomme Empoisonnée de la Sorcière en Osier”
En prévision des Jeux Olympiques de 2028 à Los Angeles, je propose un parfum qui incarne l’esprit de la féminité moderne : audacieuse, énigmatique et authentique sans compromis. “La Pomme Empoisonnée de la Sorcière en Osier” est un parfum qui reflète la dualité des femmes contemporaines : embrassant à la fois la force et la vulnérabilité, la tradition et la rébellion.
Profil Olfactif :
Notes de tête :
• Mûre de Boysen : Un hommage au riche patrimoine agricole de la Californie, offrant une introduction douce et acidulée qui capte les sens.
• Fleur d’Amandier : Symbolisant la pureté et le renouveau, elle ajoute une nuance florale délicate qui se marie parfaitement avec les fruits.
Notes de cœur :
• Géranium Rouge de Los Angeles : Un cœur floral vibrant et légèrement épicé, rendant hommage aux fleurs iconiques qui parsèment le paysage californien.
• Gousse de Vanille Salée Mexicaine (Morton) : Une chaleur exotique et crémeuse avec une touche de salinité, reflétant la diversité culturelle de Los Angeles.
Notes de fond :
• Bois de Cèdre Fumé : Une base boisée et fumée qui incarne la résilience et la force des femmes modernes.
• Musc Doux : Une traînée sensuelle et persistante, soulignant l’allure énigmatique de “La Sorcière en Osier”.
Design et Packaging :
Le flacon s’inspirerait du concept de la « pomme empoisonnée », avec une élégante pomme de verre rouge profond, ornée de gravures au laser en forme d’osier, symbolisant l’entrelacement de la nature et du mystère. Le bouchon pourrait ressembler à une tige de bois avec une feuille verte, ajoutant une touche organique qui reflète les racines agricoles de l’inspiration du parfum.
Stratégie de Marketing et Lancement :
Avec l’attention mondiale portée sur Los Angeles lors des Jeux Olympiques de 2028, le lancement de “La Pomme Empoisonnée de la Sorcière en Osier” par Dior serait une opportunité sans précédent de captiver un public international tout en célébrant l’esprit de la Californie.
Message Principal : “Poison”
Le mot “Poison” serait le cœur de la campagne—un mot unique et provocateur prononcé par de véritables Californiens issus de tous horizons. Chaque image mettrait en scène des individus venant des 58 comtés de la Californie, tenant le flacon emblématique en forme de pomme rouge, partageant leurs réactions et incarnant la nature multiple de ce parfum.
• Représentation Diversifiée : Des agriculteurs d’amandiers de la Central Valley aux surfeurs de Santa Cruz, des innovateurs technologiques de Silicon Valley aux artistes de Los Angeles, cette campagne mettrait en avant la diversité incomparable de la Californie.
• Linguistique Culturelle : Les participants diraient le mot “Poison” dans leurs langues maternelles (espagnol, tagalog, mandarin, farsi, langues autochtones, etc.), soulignant l’attrait universel de Dior.
Pourquoi Cette Collaboration ?
“La Pomme Empoisonnée de la Sorcière en Osier” est bien plus qu’un parfum ; c’est une narration, une lettre d’amour aux complexités de la féminité moderne, aux paysages qui l’inspirent et aux personnes qui la façonnent.
En créant ce parfum, nous célébrerions non seulement l’héritage inégalé de Dior en matière d’élégance et d’innovation, mais aussi l’esprit avant-gardiste de la Californie. Ensemble, nous pouvons capturer dans une bouteille l’essence intemporelle et captivante des femmes modernes—celles qui embrassent leurs ombres autant que leur lumière, qui naviguent dans le monde avec authenticité, et qui voient le parfum comme une extension de leur identité.
Je vous invite, Maison Dior, à vous embarquer dans ce voyage avec moi—un voyage d’art, d’innovation et de narration. Créons un parfum qui honore la féminité moderne tout en la redéfinissant. Mettons en bouteille la magie de la complexité, du contraste et du courage. Faisons Histoire.
Sincèrement,
Jade Ann Byrne
Enthousiaste Agricole, Admiratrice de Dior et Défenseure de la Féminité Moderne
